Marketing Automation Essentials

Learn how to automate the marketing processes. Utilize Salesforce tools to manage and create effective campaigns. Track ROI and performance. Track communication effectiveness, cold call conversions, website landing page results and more.

What you will learn:

  • Marketing Automation Best Practices
  • Creating a Campaign
  • Developing your strategy
  • Define user Permissions
  • Adding leads and Contacts to Campaigns
  • Specify how to mass communicate with prospects
  • Define templates
  • Campaign Tracking
  • Implement Campaign hierarchies
  • Changing Member Statuses
  • Campaign Influence - Gain insight to opportunities generated from campaigns.


Marketing Automation Essentials

Premium Training gives you an effective, hands-on learning experience with a live personal trainer.

Webcam and Headset are required for virtual training.

Recommended Prerequisites


Increase your productivity, lower costs


Create Professional Marketing Campaigns including Email and Direct Mail on the fly