There are many annoying commercials, You may love or hate these promotions. Trivago the travel site or mypillow.com are cited examples. Do they work? Do these ads sell, earn customer loyalty?
Trivago, for example, majority owned by Expedia had its IPO in December of 2016 at around $12, and today trades at $18 with a market cap of $4 billion. The company however is not profitable.