Effective Email Campaigns

Send the right message to the right individual at the right time. Effective emails can sell and help resolve customer service issues. Your message should contain compelling and meaningful information that is relevant to the recipient. Learn critical strategies that help you communicate more effectively and efficiently in less time.

What you will learn:

• Use of custom mass email to generate new business
• Setting up email templates in Salesforce
• Using auto response rules
• Managing contacts
• Sending emails based on templates through Salesforce
• Text, template, and HTML formats
• Define content requirements of effective emails
• Define targeting needs
• Using best practices
• Measure campaign effectiveness